Stories Unfold

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	<title>Stories Unfold</title>
	<link>https://storiesunfold.me</link>
	<description>Stories Unfold</description>
	<pubDate>Sun, 10 May 2026 11:06:53 +0000</pubDate>
	<generator>https://storiesunfold.me</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://storiesunfold.me/Home</link>

		<pubDate>Thu, 07 Mar 2019 16:35:47 +0000</pubDate>

		<dc:creator>Stories Unfold</dc:creator>

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		<description>
	Stories UnfoldHuman storytelling for modern brands.


︎︎︎Brand and narrative strategy&#38;nbsp;︎︎︎Services

︎︎︎Work︎︎︎Contact


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© 2026 Stories Unfold. All rights reserved
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	<item>
		<title>Content consultancy</title>
				
		<link>https://storiesunfold.me/Content-consultancy</link>

		<pubDate>Tue, 19 Mar 2019 16:51:55 +0000</pubDate>

		<dc:creator>Stories Unfold</dc:creator>

		<guid isPermaLink="true">https://storiesunfold.me/Content-consultancy</guid>

		<description>︎︎︎

	Brand strategyI’m Gemma Champ.&#38;nbsp;I tell stories that makes sense.

&#60;img width="1800" height="870" width_o="1800" height_o="870" data-src="https://freight.cargo.site/t/original/i/1247be1164384bfe6b1fad38c313bcc5e25b62bc57433eae10546a75691e036b/PORTRAIT.jpg" data-mid="38012933" border="0"  src="https://freight.cargo.site/w/1000/i/1247be1164384bfe6b1fad38c313bcc5e25b62bc57433eae10546a75691e036b/PORTRAIT.jpg" /&#62;
Photograph by Greer McNally


I’ve been in this game a while. And here’s what I know today: in an age of AI copywriting, human intelligence matters more for brands than ever before. &#38;nbsp;&#38;nbsp;Because telling a brand story isn’t about putting some slick-sounding words together on Chat.
It’s about connecting with people. It’s understanding how and where your brand intersects with your customers. It’s putting the human insight behind those tech-fuelled tactics. And it’s doing the strategic and creative legwork to design content that changes minds – whoever ends up writing, filming or building it.I have led on copywriting, narrative and content strategy for global and local brands, giant organisations, big agencies, and tiny creative businesses. 
I’ve worked on experiential, CRM, digital, social, video, thought-leadership, brand strategy, pitches, and pretty much everything else comms-related you can think of.&#38;nbsp;
I was a journalist for over two decades, covering fashion, luxury, the arts and lifestyle.
I’m a subject generalist, and I’m media-agnostic.&#38;nbsp;
And I’m a communications specialist. I know how to uncover and tell a great story. And whether I’m jumping in for a quick consultation or getting stuck into a deep redirection, I will bring the magic dust every time.
︎︎︎Here’s how we can work together.&#38;nbsp;
︎︎︎Get in touch

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	</item>
		
		
	<item>
		<title>Services</title>
				
		<link>https://storiesunfold.me/Services</link>

		<pubDate>Sun, 10 May 2026 11:06:53 +0000</pubDate>

		<dc:creator>Stories Unfold</dc:creator>

		<guid isPermaLink="true">https://storiesunfold.me/Services</guid>

		<description>
	
︎︎︎

	How I support your teamBuilding comms that connect with customers&#38;nbsp;

BRAND STRATEGY &#38;amp; WORDS FOR BUSINESSES 
After more than a decade working both agency-side and client-side, I can help bridge the gap between your marketing team and your agencies, support your in-house team on a fractional or freelance basis, take the lead on special projects, help develop your team’s skills, or offer one-off consultancy.
BRAND STRATEGY &#38;amp; WORDS FOR AGENCIES

From long-term live projects to last-minute pitch support, I work with agencies in the UK, the UAE and the USA to jump straight in and get the work done without fuss or faff. I love getting the best out of young teams. I’ve been described as a ‘bringer of magic dust’ and ‘faster than ChatGPT’. I’m both strategic and creative, a researcher and a brainstormer. And I’m really nice to work with.
BRAND STRATEGY &#38;amp; WORDS FOR INDIVIDUALS

 I help individuals make an impact with their thought-leadership, content, web copy and media presence, and offer copy coaching to empower people to use words skillfully and authentically.
BRAND STRATEGY &#38;amp; WORDS FOR CREATIVES
Finding the right words to express your creative vision is really hard. With Words for Makers I combine my knowledge of branding and copywriting with my own creative enterprise experience to help small creative businesses communicate with their customers more effectively.HOW I UNFOLD STORIES

Brand strategyContent strategy and leadership Messaging and guidelinesResearch and insightCreative direction and collaborationCopywritingNamingScriptsContent ecosystem developmentEmail and CRM campaignsWeb architecture and copyDigital advisoryCoaching, mentoring and trainingPitch documentsMulti-agency liaisonPR and comms adviceThought leadership and ghost-writing


&#60;img src="https://www.policybee.co.uk/_img/badge/Black_PolicyBee_Badge.png" alt="PolicyBee professional insurance broker" style="padding:0;border:0;height:90px;width:90px;"&#62;</description>
		
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	<item>
		<title>The work</title>
				
		<link>https://storiesunfold.me/The-work</link>

		<pubDate>Fri, 08 Mar 2019 15:32:57 +0000</pubDate>

		<dc:creator>Stories Unfold</dc:creator>

		<guid isPermaLink="true">https://storiesunfold.me/The-work</guid>

		<description>︎︎︎
	The work


Award-winning content strategy and copywriting on world-leading brands.&#38;nbsp;

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	<item>
		<title>Editorial</title>
				
		<link>https://storiesunfold.me/Editorial</link>

		<pubDate>Fri, 08 Mar 2019 16:41:32 +0000</pubDate>

		<dc:creator>Stories Unfold</dc:creator>

		<guid isPermaLink="true">https://storiesunfold.me/Editorial</guid>

		<description>︎︎︎
	Editorial


	Twenty years or so of writing, commissioning, editing and designing, across print and online, covering fashion, lifestyle, arts and anything else that was thrown at me. Instant expert on everything.&#38;nbsp;Here are a few clippings. There’s much, much more where these came from.

	
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	<item>
		<title>Testimonials</title>
				
		<link>https://storiesunfold.me/Testimonials</link>

		<pubDate>Thu, 02 May 2019 15:21:01 +0000</pubDate>

		<dc:creator>Stories Unfold</dc:creator>

		<guid isPermaLink="true">https://storiesunfold.me/Testimonials</guid>

		<description>︎︎︎
	What clients say


I like working with people. And luckily they seem to like working with me.&#38;nbsp;🙏️

“... Hands down one of the best creatives out there. She’s the kind of copywriter who consistently surprises you in the best way. Smart, intuitive, and deeply experienced, she brings both sharp thinking and clarity to the table. A safe pair of hands, but also a bold voice who knows when to push, questions, and simplify. In a world full of buzzwords, she’s the kind of real creative you want: one who makes sense of complexity and turns it into something honest, clear, and genuinely powerful.”&#38;nbsp;

Sabeena Lone, Founder &#38;amp; Ad Strategy Consultant

“When it comes to compelling content and artfully crafted copy, Gemma is undoubtedly one of the best. She can get under the skin of seemingly any brand or subject matter and deliver everything from editorial plans to pitch documents to short or long form copy; all done with intelligence and flair. Full of ideas and enthusiasm at all times, Gemma is a pleasure to work with. And, best of all, you always know that she will go beyond expectations.”
Tim Leighton, SVP, Director of Creative Strategy, Joint Head of Creative, Jack Morton Worldwide

“An incredibly passionate not to mentioned talented practitioner of the dark arts of content. However, where she really excels is by not just writing, editing and creating compelling content, but the strategic role it needs to play for the end user, the brand and the journey. Plus, she’s a lovely human too!”
Joe Braithwaite, Managing Director, Proximity London“A fabulous journalist, writer and communicator. (With some superb musical chops thrown in!)”
Fran Perillo, Creative Partner, Proximity London
“I would commission Gemma for projects without hesitation and certainly give her a 5 star recommendation. She is also funny, smart and has a great sense of how to help brands – especially those that need ideas and exceptional detail in execution.”
Heather Yaxley, Managing Consultant, Applause Consultancy
“Gemma is a joy to work with. Not only is she a brilliant writer but her light-touch editing really makes other people’s copy sing. Oh, and did I mention that she’s an excellent strategist?”&#38;nbsp;
Nicola Gill, Gill Creative“Clients loved her approach – her journalistic background gave her a little bit of a foot in to a rather determined set of clients, but it was her detailed planning, know-how and enthusiasm that they really appreciated. She's fast, she's funny, she's smart and she's dedicated in getting the best work out possible. She's also a massive team player who brings out the best in the people that work with her.”
John O’Sullivan, Creative Director, Momentum“Gemma’s forte is instinctively understanding who the audience is and having the ideas to engage them. She came to each project not only armed with ideas but with a strategic view. Not only is Gemma an excellent writer, she’s a real team player. Our best work came from being in a room together with our creative team and coming up with a plan and ideas that were perfect for the brief. She has creative bones which not only stems from her love of words and ideas but a personal life which revolves around creative pursuits.”
Joanne Powell, Freelance Planning Director, Proximity London
“Gemma is the most friendly, dedicated and creative person I have ever worked with. Her ability to think outside the box and to take on different opinions and ideas made her a delight to work with and ensured we could offer the best possible product at all times. Her commitment to producing her very best played an instrumental role in inspiring me to become the professional I am today.”
Marianne Trotta, Marketing Manager, Fagerhult
“A true wordsmith, and with creative flare that captures a real understanding of the audience. Collaborating with Gemma we have achieved some inspirational design; it’s been great working with someone that has knowledge of the creative processes.”

Lionel Cull, Art Director/Design Lead“She really elevated the agency's content offering, adding priceless value through her passionate approach, extensive knowledge and strategic mind. She constantly strives for the best from herself and those around her and I personally felt I learnt a great deal from her with every project we worked on.”
Jos Canavan, Account Director, Whippet
</description>
		
	</item>
		
		
	<item>
		<title>Get in touch</title>
				
		<link>https://storiesunfold.me/Get-in-touch</link>

		<pubDate>Fri, 08 Mar 2019 16:46:56 +0000</pubDate>

		<dc:creator>Stories Unfold</dc:creator>

		<guid isPermaLink="true">https://storiesunfold.me/Get-in-touch</guid>

		<description>
	
︎︎︎
	
	
Quick chat?

Finding the right strategist or copywriter is hard. 
I like to make things easy. To find out how I can support you in content strategy, copywriting, communications strategy or brand strategy, email me, and we can set up a call.

	
gemmachamp@storiesunfold.me


	︎

	
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