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How I support your team

Building comms that connect with customers 



CONTENT STRATEGY & WORDS FOR BUSINESSES


After more than a decade working both agency-side and client-side, I can help bridge the gap between your marketing team and your agencies, support your in-house team on a fractional or freelance basis, take the lead on special projects, help develop your team’s skills, or offer one-off consultancy.


CONTENT STRATEGY & WORDS FOR AGENCIES


From long-term live projects to last-minute pitch support, I work with agencies in the UK, the UAE and the USA to jump straight in and get the work done without fuss or faff.

I love getting the best out of young teams. I’ve been described as a ‘bringer of magic dust’ and ‘faster than ChatGPT’. I’m both strategic and creative, a researcher and a brainstormer. And I’m really nice to work with.


CONTENT STRATEGY & WORDS FOR INDIVIDUALS


I help individuals make an impact with their thought-leadership, content, web copy and media presence, and offer copy coaching to empower people to use words skillfully and authentically.


CONTENT STRATEGY & WORDS FOR CREATIVES


Finding the right words to express your creative vision is really hard. With Words for Makers I combine my knowledge of branding and copywriting with my own creative enterprise experience to help small creative businesses communicate with their customers more effectively.


HOW I UNFOLD STORIES


  • Brand strategy
  • Content strategy and leadership
  • Messaging and guidelines
  • Research and insight
  • Creative direction and collaboration
  • Copywriting
  • Naming
  • Scripts
  • Content ecosystem development
  • Email and CRM campaigns
  • Web architecture and copy
  • Digital advisory
  • Coaching, mentoring and training
  • Pitch documents
  • Multi-agency liaison
  • PR and comms advice
  • Thought leadership and ghost-writing



PolicyBee professional insurance broker
Mark
Running on Cargo